KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
Subway
The Situation
Subway wanted to do a better job of communicating its "Better for You" brand positioning, while simultaneously increasing sales of its combo meals.
The Solution
King·Casey created an integrated menuboard and merchandising system along with a distinctive brand identity for Subway's Fresh Value Meals.
The Results
The integrated menuboard and merchandising system has increased Subway's average check size through greater sales of Fresh Value Meals, speeded up the customer's ordering time and positioned Subway as the undisputed category leader in providing "Better for You" menu offerings.
Subway sought to improve in-store communication of its "Eat Fresh" positioning and increase sales of its combo meals.
King-Casey created a distinctive brand identity for Subway's combo offerings (Fresh Value Meals).
King-Casey utilized COZI® to develop a new menuboard and merchandising system with strategically sequenced messaging that significantly speeds up the customer's ordering time and increases the average check size.
Subway sought to improve in-store communication of its "Eat Fresh" positioning and increase sales of its combo meals.
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