KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
Popeyes
The Objective
Popeyes management sought to optimize the brand’s menuboards to increase business performance and improve the customer experience.
The Solution
Popeyes partnered with King·Casey to develop a menuboard optimization strategy that would help Popeyes realize their business performance objectives. King·Casey followed a structured approach that ensures real, measurable improvement.
The Results
The optimized menu and menuboard strategies were tested in Popeyes stores. Based on the successful test market results, Popeyes new menuboards rolled out system-wide earlier this year and are delivering positive business results as they did in the test market.
Popeyes optimized menuboard is a “revolutionary” change versus the previous design from an organization, layout, look and feel and copy standpoint.
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