KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
F&B PACKAGING DESIGN
King·Casey and packaging design goes way back, to when the company was founded. We continue to design packaging structures and graphics systems that are innovative and will differentiate your brand so it breaks the clutter and stands out on the shelf in the retail environment.
King-Casey was asked by National Trading and Development Establishment (NTDE), a Dubai-based company, to design the packaging for their line of fruit drinks called JUS. The line launched in April in the UAE and was distributed in hypermarkets, supermarkets, grocery stores and petrol stations.
King-Casey developed an integrated branded packaging system for Kal, with guidelines for the look and communications content.
New brand identity and package graphics that retains brand equities, yet helps reposition the brand as a place for consumers looking for an out of the ordinary quick service restaurant experience that serves craveable fish and seafood meals at affordable prices.
King-Casey was asked by National Trading and Development Establishment (NTDE), a Dubai-based company, to design the packaging for their line of fruit drinks called JUS. The line launched in April in the UAE and was distributed in hypermarkets, supermarkets, grocery stores and petrol stations.