KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
MENUBOARD OPTIMIZATION
For more than a quarter of a century, King·Casey has been helping leading QSR and Fast Casual brands increase sales and profits by dramatically improving their menuboard strategies and designs. Strategically sound menuboard optimization generates significant returns on investment. We routinely see sales increases of 5-10% for key products and categories. Optimized menuboards can also shave precious seconds off the order process speeding thru-put and boosting customer satisfaction and loyalty.
The menuboard is your number one sales tool. A strategically designed menuboard persuades and helps customers decide what to order. Research shows that 56% of customers can be influenced by the menuboard. 74% of customers say that an easy-to-read menuboard is their top priority. In a recent discussion with a CEO of a QSR chain, he commented that, “menuboard optimization is one of the best investments my company can make. It far exceeds almost any other strategy I could pursue to increase profits”.
King-Casey created an optimized menuboard that is a “revolutionary” change versus the previous design from an organization, layout, look and feel and copy standpoint.
King-Casey worked with Subway to improve in-store communication of its “Eat Fresh” positioning and increase sales of its combo meals. King-Casey created a distinctive brand identity for Subway’s Fresh Value meals and by applying our COZI® strategy, we were able to clearly understand the Subway customer’s behavior and thinking to develop a new menuboard and merchandising system with strategically sequenced messaging that significantly sped up the ordering time and increasing check average size.
King-Casey uses a "scientific" approach to menu optimization. In this example, we see the typical "hot spots" of an interior and exterior menuboard -- that is, where customers look first. Best-selling highest margin offerings should be placed in these hot spots. Just one of ten critical strategies we explore when optimizing a client's menuboard communications.
King-Casey created an optimized menuboard that is a “revolutionary” change versus the previous design from an organization, layout, look and feel and copy standpoint.
COZI®: Our Proprietary Approach to Menuboard Optimization
COZI® is an acronym for Customer Operating Zone Improvement. It’s King·Casey’s exclusive analytical process for improving how you present your brand to customers to create a better customer experience. By understanding how customers use an environment, we create innovative, customer-centric store design, branding, communications and merchandising strategies. The resulting solutions better meet customers’ needs, improve their experience with your brand, and blow away the competition. Learn more here.
Click on the image (left) for a free copy of our King·Casey Report on menu strategies.
Click on the image (left) for a free copy of our King·Casey Report on the seven absolutes of menu design.
