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KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
La Caravella
The Situation
King·Casey was asked to develop a new prototype concept that would serve as the model for all locations to follow for La Caravella Restaurant in Saudi Arabia. The goal of the new concept was to create memorable “brand icons” and “style signifiers” that would be instantly recognizable and synonymous with the brand. King·Casey followed a proven, step by step process.
Brand Identity
Exterior
After agreeing on a design direction, King-Casey developed realistic computer renderings of the retail space. These color renderings showed the different materials, fixtures, lighting, equipment, etc. that would be used to create the space.
Brand Identity
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