KING·CASEY Branding and Design
Optimizing the Customer Experience for Retail and Restaurant Brands
Jamba Juice
The Objective
Jamba Juice management sought to optimize the brand’s menuboards to increase business performance and improve the customer experience.
The Solution
Jamba Juice partnered with King·Casey to develop a menuboard improvement strategy that would help Jamba realize their business performance objectives. King·Casey followed a structured approach (see next page) that ensures real, measurable improvement.
The Results
The enhanced menu and menuboard strategies were tested in Jamba’s stores. Based on the successful test market results, Jamba’s new menuboards are being rolled out system-wide.
Jamba’s “before” menuboard does not effectively communicate its breakfast and lunch meal daypart offerings, nor are they positioned correctly to capitalize on Jamba’s primary customer order point and register location (left-hand side of the menuboard).
Jamba’s new menuboard retains the look of the previous design, but repositions the breakfast and lunch meal offerings to the left-hand side Hot Spot, features single focus breakfast and lunch meal panels which are changed-out at a specific time during the day, and uses more and better visuals to increase appetite appeal, ease of navigation and speed of selection.
(Click on above image for larger view)